ARO is AI Recommendation Optimization. When someone asks Claude or ChatGPT for the best CRM, the best agency, the best espresso machine — three names come back. The category-defining question isn't can you rank on Google. It's which three brands does the model name out loud.
We treat LLM recommendation surface area as a measurable signal. We audit how your brand shows up across four major models, identify the mention gaps against your real competitors, and write a signal-injection plan — content depth, schema, citation graph, third-party corroboration — that compounds month over month.
ARO isn't SEO with a new acronym. SEO optimizes for keywords on a page. ARO optimizes for being the answer the model gives when no page is loaded. Different problem, different solve, same compounding outcome — if you start now.